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Walmart Canada Drops Prices on More Than 10,000 Products in Largest Summer Rollback Pricing Campaign in Retailer’s History


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Walmart Canada Drops Prices on More Than 10,000 Products in Largest Summer Rollback Pricing Campaign in Retailer’s History

Price reductions will total more than $50 million in July

MISSISSAUGA, Ontario, June 28, 2012 -- Walmart Canada will drop the prices on more than 10,000 products across its stores throughout July in by far the largest monthly Rollback pricing campaign in the company’s 18-year history, the retailer announced today.

The combined Rollback prices are expected to save Walmart shoppers across Canada more than $50 million throughout July alone. The campaign launches tomorrow, June 29, and runs throughout the month of July.

“We are committed to lowering the cost of living for shoppers this summer,” said Lee Tappenden, Chief Merchandising Officer for Walmart Canada. “Customers have told us summer is an extremely important period to save money for things like family vacations, staycations at home, or trips to the cottage. The common theme we hear is everyone is looking and needing to save money now, before the autumn back to school season begins.”

In the Grocery area alone, Walmart will Rollback pricing on close to 3,000 items from dry goods to fresh produce. Thousands of additional Rollback prices will be implemented across the retailer’s stores including Apparel, Electronics, Health and Wellness, Hardware and Home Merchandise.

“By driving efficiencies throughout our operations as well as partnering and negotiating with our fantastic network of suppliers, we will pass on unprecedented savings to our customers this summer,” said Mr. Tappenden.

Rollback prices are designed to reduce Walmart’s standard everyday low pricing to an even greater value for the customer during key periods. Rollback prices last for at least a month and can be implemented for as long as three months. Walmart’s summer Rollback campaign will be extended throughout August and September on select products across the retailer’s stores.

Examples of Walmart’s July Rollback prices from across the store include:

--Sony iPhone/iPod Dock with Remote Was $148.98 now $98.00
--Gillette Razors, Mach 3 Cartridges Was $14.49 now $9.46
--Brita 3 Pack Filters Was $18.77 now $16.00
--Lays XL Salty Snacks Was $2.97 now $1.97
--Nikon CoolPix S30 Digital Camera Was $118.00 now $98.00

The July Rollback campaign will be communicated through Walmart Canada’s flyers, TV spots and in-store signage.

Established in 1994 and headquartered in Mississauga, Ontario, Walmart Canada operates a growing network of 333 stores nationwide consisting of 177 supercentres and 156 discount stores. The company serves more than 1 million customers daily, employees a team of 90,000 associates, and has been consistently recognized as one of Canada’s 10 most admired corporate cultures and best places to work for 50-plus Canadians.

Contact: Andrew Pelletier
Walmart Canada Corp.
905 821-2111, ext. 74585